The Addiction They Don’t Talk About 🤫 – the latest news roundup

We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business?

Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas, the evidence, the videos, etc.

And yes, even me, actually especially me, I find it really hard too. The constant ‘need’ to post, the idea & content generation, the actual posting, and then there’s the analytics of what worked well & what didn’t. In all honesty, even though I tell my clients that this is what’s needed these days, it doesn’t mean it’s any easier for me.

So what am I doing about it?

I’m starting to really embrace scheduling, something I’ve shied away from for a while. I’m using ‘Meta’ for FB & IG, LinkedIn’s scheduling tool as well, and for others (read TikTok, Bluesky, and PInterest (yes I’m on there too), I’m using Buffer.

It’s currently in trial mode as the content still has to be produced, but I’m getting on top of that & will keep you posted as to how I get on.

Atomicon 2025

Has Atomicon ‘25 filled your ‘feeds’ over the last few weeks?

Yet another incredible event organised and hosted by the fabulous pairing of Andrew Pickering and Pete Gartland, aka Atomic.

These events really are quite special and have grown phenomenally in popularity over the last few years.

Who is it for? Any business owner or employee involved in digital marketing, strategy and building the organisation’s brand.

What do you get? A plethora of incredible experts in their field (think Rory Sutherland, Geoff Ramm, Daniel Priestley, Laura Belgray, The Two Lauras, with a keynote jammed in from Fearne Cotton too!). Plus a load of networking, fringe events and freebies; what’s not to love?

How do you get there next year? Atomicon ‘26 is already in the planning & tickets are a whopping 70% off until midnight 20th June, with a part payment plan available too.

Want to be in? Use THIS CODE to book before the prices go up.

My Podcast Journey So Far…

still image of Jo Long being interviewed by Dawn Young of Cluarantonn about Podcasting

I started my podcast as an additional way for me to educate & inform listeners and watchers about sustainability, responsibility, how it can help boost your brand reputation, and why it matters.

It’s definitely not bene smooth sailing the whole way, and I have learnt plenty!

Hear more about my c*ckups, what brings me joy and where my amazing intro animation came from here during my fireside chat at Podcast Paddock with the amazing Dawn Young and Peter Bull from Cluarantonn, seriously experienced podcasters themselves. (It’s a snappy 20 mins long, so grab a quick cuppa first 🙂)

Where have we been? Where will we be? 🔎

I had a brilliant day volunteering back in April at TCR The Hub in Barnard Castle, part of my own journey to embracing sustainability in all forms (ie. people, planet and profit).

I spent the day with the other volunteers making the grounds ready for summer visitors. It felt really good to be contributing to an organisation local to me that supports so many in County Durham, Teesdale and further afield.

Dates for your diary:

19th June – guest speaking at the Black Bull at Moulton, hosted by Biz Group 66.

23rd June – “Responsible” – Is There Such A Thing as a Responsible Business? Hosted by UMi.

25th June – Rise and Design: Designing a Just Transition Towards Net Zero, at The Core, Newcastle.

UK Start Up and Scale Week

As well as Atomicon, there was also UK Start Up and Scale Week, back after a hietus due to the impact of Covid, held at various venues around Sunderland, with another menu of incredible speakers sharing tips for startups and businesses wanting to scale, advice about funding, as well as new developments for the north east, not least of all the amazing British Esports HQ, hosting British and International competitiors as well as offering educational qualifications for Esports people and the infrastructure that supports this $4bn+ industry.

Paul Lancaster, founder and host of the event, hasn’t confirmed a repeat for next year, but I’m thinking it’s got to be a ‘GO’ given the attendees and support for the event. Watch this space for more info!

The Responsible Marketing Podcast

Listen here

Season 3 of The Responsible Marketing Podcast has launched with 2 inspirational and ridiculously experienced guests, Helen Neal from HN Communications and Laura Norman from Chroma Marketing.

It’s always both amazing and nerve-wracking to interview people from my own industry, especially when they have such incredible reputations.

Both Helen and Laura were so generous with their time and experience, a ‘must listen/watch’ for anyone wondering how to communicate responsible business practices and sustainability without the fear of greenwashing, blue-rinsing, social-washing etc.

You can listen to all episodes on your favourite podcast platforms (Apple, Spotify, etc.) or watch on the YouTube channel.

Feel free to hit 🔔 to subscribe so you get the new episodes as soon as they are live, and please share with your business & social communities so we can keep the conversation moving.

Book Recommendation

Looking for something to read that will help get your business ahead of the competition?

I’m recommending ‘Measure What Matters’ by John Doerr, a brilliant, easy-to-dip-into guidance and examples of a twist on KPI’s as we might traditionally know them.

It’s not a new book, but it really does pack a punch and gives business leaders and managers a great insight into a new way of goal setting.

You can grab a copy here.

And if you give it a go, let me know your thoughts by replying to this email or dropping me a message.

(As an Amazon Associate I earn from qualifying purchases.)

Image of the book 'Measure What Matter' by John Doerr as Jo Long's book recommention

Are you a manufacturer with a supply chain that is starting to ask for sustainability related data? It can be a really overwhelming place not knowing what’s being asked for, where to find it and how to pull it all together.

I can help you do that AND create some incredible stories around it to boost your brand reputation, future-proof your organisation and contribute to great business practices.

Grab a ☕️ with me either face-to-face or virtually, and let’s see how we can work together to take some weight off your shoulders.

With warmest regards,

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