Build Your Sustainable Reputation Strategically
Helping manufacturers and SMEs move from ‘in progress’ to ‘in demand’ with a sustainability strategy that results in brand value and organisational longevity.
How do you do all of that as well?
A clear strategy
Confident messaging
A brand your buyers believe in, trust in, and want to tell others about.
Because sustainability isn’t just a standard to meet,
it’s a story to tell
Let’s make yours impossible to ignore!
My Expertise
Sustainability strategy, brand positioning and comms for SMEs and manufacturers
For businesses who want clarity, not confusion.
Sustainability Strategy
Build a brand that is credible and compelling
Brand Strategy and Marketing Comms
Let’s turn your sustainability credentials into brand value.
To Accreditation and Activation
Our Journey
Assess
Assemble
Advance
Testimonials
I have worked with Jo for the last year. She’s great to work with, full of energy & ideas with a real ‘can-do’ attitude. Nothing is too much trouble. The films she produced for our company were exactly what we wanted and our social media work gave us insights to include in our strategic decision making.
Jo thoroughly understood our entire business proposal. From the work Jo did, we were able to see certain flaws. Jo was an asset to our business, and a credit to herself providing an efficient & professional service and consistently kept us up to date with her progress. The business plan she aided us in creating was comprehensive and allowed us to access higher levels of funding otherwise out of reach. We would highly recommend Jo, and we would love to work with her in the future.
Jo came in and immediately helped us focus on what needed to be done, adding clarity, vision and energy. Jo is a good strategic thinker who works with you to build a plan but is also very good at driving the team. She helped us with our marketing and showed us how to setup and maintain on-line campaigns. Our new business is up and running and the first orders have been dispatched. Her help came at a time when we most needed it and for that I am most grateful. I would highly recommend Jo Long Consulting.
Read more testimonials here
Sustainable Marketing
Level-6 Accreditation in Sustainable Marketing
I have been awarded the Level-6 Accreditation in Sustainable Marketing by the Chartered Institute of Marketing, and am proud to drive positive change in creating more responsible businesses.
Good Business Charter Accredited
The Good Business Charter is an independent certification that recognises responsible business behaviour across ten key components.
Certified Carbon Literate
I am certified Carbon Literate through the Carbon Literacy Trust.
Partnerships
Latest News
Two Sides of the Automation Coin in Marketing; Reassurance and Panic
Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched.
And sometimes, it works really well.
But sometimes, it just doesn’t.
Why 2026 Will Be the Year Marketing Gets Harder. And Why That’s a Good Thing
If you think social-media marketing was noisy in 2025, sadly, it looks like 2026 is already looks set to raise the bar again. As platforms evolve, competition ramps up, and expectations shift, businesses that rely solely on social media risk being drowned out. That’s why now, more than ever, it’s time to rethink your organisation’s marketing strategy in favour of clarity, purpose and human connection.
Repositioning Your Brand with Substance (Not Just a New Logo)
If your business has evolved but your brand hasn’t, it might be time for more than a visual refresh. True brand repositioning starts with substance, strategy, values, and purpose, not just a new logo.