So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and marketers have, and that constantly delivers doom & despondency around digital marketing, is a lack of content. “We...
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I'd give you a quick overview of one of the books I read, 'Purple Cow' by Seth Godin. It's quite an old book, initially printed in 2002, however, the...
I followed this car the other day and noticed the 'added extra' to the back of the car. It made me laugh, but also really resonated with me as let's face it, it's hardly a plush 4x4, a Lambo or Porsche, but you know it's working hard, 'haulin' ass', and getting the...
I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. "Everyone" they replied. "Ok, yes", I said, "but who do you get most business from? Is it those people who you target your...
The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello marketing paralysis!) It doesn't help that lots of new, shiny marketing propositions pop into our emails, onto our social...
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and at a workshop I delivered yesterday. Don't get me wrong, there is clearly a place for digital marketing whether that...
It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we're active in as an organisation, which can be the distinction between...
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with the world. Your brand, irrelevant of whether you have been established for a number of years, a short while or are a new...
One of THE most annoying things about being a customer (I think!) is being asked & not being listened to. I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months. It started well. I’d identified the styles, colours, dislikes as...