Jargon buster … a funnel is just a process I see many promotions & selling videos shouting about‘Have you got a funnel?’‘Is your funnel working for you?’‘How to max your funnel…’It goes on.Don’t be blinded by the jargon & scarcity approach (a sales tactic...
Yesterday was a big day in my little office.I finally pressed the ‘confirm’ button to upload my CIM Level 6 Accreditation in ‘Sustainability in Marketing’ submission. I can’t lie, I felt a bit sick & have swayed between relief that it’s finally gone & panic...
I was in my local supermarket the other day using the self-service till (a piece of process automation which I love, by the way, when I only have a few bits!) and someone close to me was complaining about “how many self-service tills there were ‘these days’ and yet...
So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and marketers have, and that constantly delivers doom & despondency around digital marketing, is a lack of content. “We...
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I'd give you a quick overview of one of the books I read, 'Purple Cow' by Seth Godin. It's quite an old book, initially printed in 2002, however, the...
I followed this car the other day and noticed the 'added extra' to the back of the car. It made me laugh, but also really resonated with me as let's face it, it's hardly a plush 4x4, a Lambo or Porsche, but you know it's working hard, 'haulin' ass', and getting the...
I was talking to a business owner last week with regard to how they marketed their business. I asked them who their target customer was. "Everyone" they replied. "Ok, yes", I said, "but who do you get most business from? Is it those people who you target your...
The word 'Marketing' covers such a wide range of activities that it's hard, sometimes, to know what to do first, for the best, or at all! (hello marketing paralysis!) It doesn't help that lots of new, shiny marketing propositions pop into our emails, onto our social...
I've had the discussion around business' dependence on digital marketing quite a lot over the past few months with clients, networking colleagues and at a workshop I delivered yesterday. Don't get me wrong, there is clearly a place for digital marketing whether that...