I am now Certified Carbon Literate?But what does that actually mean for my clients?It means that I have a much wider awareness of carbon impacting activities & the potential costs of these activities on the planet AND within an organisation.This certification...
You might have seen I put a poll out this week on LinkedIn asking what marketing means to you, as I’m genuinely interested in what people think marketing does/should deliver for their business.(If you didn’t see it, please have a quick search on LinkedIn to find my...
Deliver something when you’ve promised…I love my live music & am always on the lookout for fave band tickets, so when I saw an opportunity to get early access tickets for an Elbow pre-tour show I was well up for it!I signed up via the sponsored ad on the Tuesday,...
Jargon buster … a funnel is just a process I see many promotions & selling videos shouting about‘Have you got a funnel?’‘Is your funnel working for you?’‘How to max your funnel…’It goes on.Don’t be blinded by the jargon & scarcity approach (a sales tactic...
Yesterday was a big day in my little office.I finally pressed the ‘confirm’ button to upload my CIM Level 6 Accreditation in ‘Sustainability in Marketing’ submission. I can’t lie, I felt a bit sick & have swayed between relief that it’s finally gone & panic...
I was in my local supermarket the other day using the self-service till (a piece of process automation which I love, by the way, when I only have a few bits!) and someone close to me was complaining about “how many self-service tills there were ‘these days’ and yet...
So why would you start your digital marketing activity without all the content that you need? One of the biggest challenges business owners and marketers have, and that constantly delivers doom & despondency around digital marketing, is a lack of content. “We...
I was away on holiday for a week recently busy sightseeing but still managed to squeeze in some reading, so I thought I'd give you a quick overview of one of the books I read, 'Purple Cow' by Seth Godin. It's quite an old book, initially printed in 2002, however, the...
I followed this car the other day and noticed the 'added extra' to the back of the car. It made me laugh, but also really resonated with me as let's face it, it's hardly a plush 4x4, a Lambo or Porsche, but you know it's working hard, 'haulin' ass', and getting the...