With the increasing awareness of consumers, both in public and business domains, around sustainability, SMEs need to consider how to market their ethical practices, including products, sustainable sourcing, and corporate social responsibility (CSR) initiatives. One...
I recently took part in some research relating to how AI (Artificial Intelligence) can be used, influence and support the role of marketing particularly within SMEs. I wasn’t sure if I was the best advocate to be talking about AI given my slight love/hate relationship...
Content marketing (creating and sharing online material such as videos, blogs & podcasts, to stimulate audience interest) remains a powerful marketing tool and strategy and with a growing emphasis on storytelling to build brand identity and connect with audiences...
Sustainability is no longer just a buzzword, it’s a strategic advantage, especially for small and medium businesses in the UK, with consumers increasingly looking for more ethical practices, resulting in those businesses that prioritise sustainability in terms of...
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk...
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business?Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence?Or maybe it’s not even entered...
I am now Certified Carbon Literate?But what does that actually mean for my clients?It means that I have a much wider awareness of carbon impacting activities & the potential costs of these activities on the planet AND within an organisation.This certification...
You might have seen I put a poll out this week on LinkedIn asking what marketing means to you, as I’m genuinely interested in what people think marketing does/should deliver for their business.(If you didn’t see it, please have a quick search on LinkedIn to find my...
Deliver something when you’ve promised…I love my live music & am always on the lookout for fave band tickets, so when I saw an opportunity to get early access tickets for an Elbow pre-tour show I was well up for it!I signed up via the sponsored ad on the Tuesday,...