We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,...
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all...
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in...
With the increasing awareness of consumers, both in public and business domains, around sustainability, SMEs need to consider how to market their ethical practices, including products, sustainable sourcing, and corporate social responsibility (CSR) initiatives. One...
I recently took part in some research relating to how AI (Artificial Intelligence) can be used, influence and support the role of marketing particularly within SMEs. I wasn’t sure if I was the best advocate to be talking about AI given my slight love/hate relationship...
Content marketing (creating and sharing online material such as videos, blogs & podcasts, to stimulate audience interest) remains a powerful marketing tool and strategy and with a growing emphasis on storytelling to build brand identity and connect with audiences...
Sustainability is no longer just a buzzword, it’s a strategic advantage, especially for small and medium businesses in the UK, with consumers increasingly looking for more ethical practices, resulting in those businesses that prioritise sustainability in terms of...
Brand reputation remains one of the most important credentials of a business, influencing perception, alignment, and that ultimate decision to buy, and is built partly through customer experience, business values, and true authenticity.However, many businesses I talk...
Perhaps you have heard about the opportunities sustainability can bring but aren’t sure how they’d work for your business?Maybe you’re already on a roadmap but are unsure how to communicate internally & externally with confidence?Or maybe it’s not even entered...