When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued.
If you’re talking the same sustainability ‘shizzle’ as everyone else you’re not making the most of it. So how do you use it to stand out?
I was delighted when Beccy Owen from Studio Resolve agreed to be a guest blogger and answer some of my more thought-provoking questions around the sustainability space and good business responsibility. Grab a cuppa, and have a read of Beccy's background, insights and...
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,...
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all...
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in...
With the increasing awareness of consumers, both in public and business domains, around sustainability, SMEs need to consider how to market their ethical practices, including products, sustainable sourcing, and corporate social responsibility (CSR) initiatives. One...
I recently took part in some research relating to how AI (Artificial Intelligence) can be used, influence and support the role of marketing particularly within SMEs. I wasn’t sure if I was the best advocate to be talking about AI given my slight love/hate relationship...
Content marketing (creating and sharing online material such as videos, blogs & podcasts, to stimulate audience interest) remains a powerful marketing tool and strategy and with a growing emphasis on storytelling to build brand identity and connect with audiences...