News

When the Ad Campaign is Bang On!

When the Ad Campaign is Bang On!

I absolutely LOVE this campaign! It ticks so many boxes for me… - a fabulous planet sustainability message 🌍 - to the point πŸ’‘ - clever creative design work ✍🏼 - impactful πŸ’ͺ🏻 - a community message 🏘️ - excellent demonstration of brand values πŸ‘πŸΌ Let’s hope it continues...

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Pricing Transparency… Reducing barriers to buy

Pricing Transparency… Reducing barriers to buy

Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without it? Do you let your competitors know what you charge or keep your cards close to your chest? How do you even price your...

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Be More Bird…

Be More Bird…

I've been watching the birds in my garden recently, as it's the view I have from my office space at home (lucky me!). And I've been fascinated by the approach they have in collecting their food for the day. Despite having a lovely bird feeder that I recently put up,...

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Yesss! Another Funding Option is Now Available

Yesss! Another Funding Option is Now Available

That's right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was absolutely delighted this morning to plaster all over my social platforms that I am now an approved registered provider for...

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A Plan Alone Won’t Deliver Sales…

A Plan Alone Won’t Deliver Sales…

Ask anyone for business advice & you'll always get asked if you've got a plan; a business plan, marketing plan, sales plan... Most businesses say they have a plan, however, some will add that it hasn't delivered, so what was the point? A plan for business is as...

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Let’s Swim Together…

Let’s Swim Together…

I love open water swimming way more than a pool. This week I went with a friend who hadn't been for a while. She was understandably nervous & wanted a buddy for support, so we swam a shorter warm-up lap & then a couple of longer laps at her pace. I loved being...

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Where Are You On A Marketing Scale of 1 – 10?

Where Are You On A Marketing Scale of 1 – 10?

Recently on LinkedIn, I asked where business owners/managers were with their marketing on a scale of 1 (little/no activity) to 10 (storming it). Most of those that commented said between a 3 & a 5.And the impression I got was a lack of time, not sure where to...

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What’s Your ‘Special Sauce’?

What’s Your ‘Special Sauce’?

It took me a few years to realise what my particular skill is.And a few more to work out how to incorporate it into my own business. It's always been there, I just hadn't worked out how to tell people. But it is that skill, or 'special sauce', that makes me stand out...

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When all the marketing stars align, there’s magic ?

When all the marketing stars align, there’s magic ?

I've wanted some new headshots for my business portfolio for about 2 years but just never got round to it. Recent working guidelines offered me time to update my website, value prop, profiles etc. but these old photos were still niggling me. What could I do? No...

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