It's a massive hot potato right now, as is greenwashing/bluewashing etc. But are we telling our customers about the sustainability or ESG (Environmental, Social & Corporate Governance) that we're active in as an organisation, which can be the distinction between...
A big statement I know; let me explain why… Ultimately an organisation’s brand is a reflection of how they present, interact & communicate with the world. Your brand, irrelevant of whether you have been established for a number of years, a short while or are a new...
One of THE most annoying things about being a customer (I think!) is being asked & not being listened to. I’ve had a subscription to an online ‘fashion stylist’ set up for probably around 18 months. It started well. I’d identified the styles, colours, dislikes as...
I absolutely LOVE this campaign! It ticks so many boxes for me… - a fabulous planet sustainability message 🌍 - to the point 💡 - clever creative design work ✍🏼 - impactful 💪🏻 - a community message 🏘️ - excellent demonstration of brand values 👏🏼 Let’s hope it continues...
Do you show the pricing of your product or service upfront or keep the interested party guessing until they know they simply can't do without it? Do you let your competitors know what you charge or keep your cards close to your chest? How do you even price your...
I've been watching the birds in my garden recently, as it's the view I have from my office space at home (lucky me!). And I've been fascinated by the approach they have in collecting their food for the day. Despite having a lovely bird feeder that I recently put up,...
That's right, another opportunity for northeast England businesses to take advantage of finding options to drive sustainable growth. I was absolutely delighted this morning to plaster all over my social platforms that I am now an approved registered provider for...
Ask anyone for business advice & you'll always get asked if you've got a plan; a business plan, marketing plan, sales plan... Most businesses say they have a plan, however, some will add that it hasn't delivered, so what was the point? A plan for business is as...
I love open water swimming way more than a pool. This week I went with a friend who hadn't been for a while. She was understandably nervous & wanted a buddy for support, so we swam a shorter warm-up lap & then a couple of longer laps at her pace. I loved being...