Automation is often sold to SMEs now as a necessary, sensible, and grown-up business decision. It saves time, reduces costs, and keeps things moving when teams are stretched.
And sometimes, it works really well.
But sometimes, it just doesn’t.
If you think social-media marketing was noisy in 2025, sadly, it looks like 2026 is already looks set to raise the bar again. As platforms evolve, competition ramps up, and expectations shift, businesses that rely solely on social media risk being drowned out. That’s why now, more than ever, it’s time to rethink your organisation’s marketing strategy in favour of clarity, purpose and human connection.
If your business has evolved but your brand hasn’t, it might be time for more than a visual refresh. True brand repositioning starts with substance, strategy, values, and purpose, not just a new logo.
When it comes to sustainability certifications, it can be a confusing landscape to navigate, often presenting a challenging crossroads about which accreditation should be pursued.
If you’re talking the same sustainability ‘shizzle’ as everyone else you’re not making the most of it. So how do you use it to stand out?
I was delighted when Beccy Owen from Studio Resolve agreed to be a guest blogger and answer some of my more thought-provoking questions around the sustainability space and good business responsibility. Grab a cuppa, and have a read of Beccy's background, insights and...
We hear all the time that ‘Content is King’, right? But how hard is it running a business or a department and being on top of the content for your business? Even if you’ve got a team of marketers, or you outsource to a third party, you still need to provide the ideas,...
Someone recently said to me, not for the first time, that marketing is a ‘dark art’. Without doing myself out of a job, I’m not sure it is. Marketing, I think, is like any other skill; you either like it, learn it & hone it or you don’t. That’s why we’re not all...
I am so proud and excited to announce that Jo Long Consulting has achieved the Good Business Charter (GBC) accreditation. This is another significant milestone in becoming a more responsible business and demonstrating my commitment, authenticity and transparency in...