Jargon buster … a funnel is just a process
I see many promotions & selling videos shouting about
‘Have you got a funnel?’
‘Is your funnel working for you?’
‘How to max your funnel…’
It goes on.
Don’t be blinded by the jargon & scarcity approach (a sales tactic that’s been around pretty much since economics was invested!) that these propositions use.
Just remember a funnel is only a process; an important one that determines how people buy from you, how you lead them to your point of sale, filling them with education & reasons why you are their choice, and visually demonstrates the process flow, but a process nonetheless.
Do you have any other marketing (or sales) jargon you want busting or taking back to basics? Say hello, get in touch.
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